How to Sell Makeup & Beauty Products Online

Today I am hoping to catch your eye with
product suggestions from a category that gets an incredible amount of orders in
the dropshipping universe. And I’m just tickled pink to tell you all about it. Hi world how’s it going it’s Mark from
Oberlo. You are watching Show and Sell. Show and Sell is full of practical tips
and smart product recommendations, so tap the notification bell if you don’t
want to miss this show in the future. Today we are taking a look at beauty and
makeup products. Our data shows that this is a niche that gets lots of
dropshipping orders. In the first part of today’s video I’m going to give you a
few numbers to help you decide if selling makeup and beauty products is
right for you. After that I have a couple of great product examples to show you
that you can import into your store. We’ll talk about a few sales and
marketing essentials that you can implement as well. And to finish I have
an up-and-coming product recommendation that is extremely popular among
consumers in this market right now. So first let’s look at the data. In 2016 the
United States beauty and cosmetics market was worth $60 billion. This
figure is set to increase by 50 percent by 2020, reaching an eye-popping $90
billion, making the US the biggest market for cosmetics in the
world. But the popularity of these products isn’t limited to the States,
they travel really well too. Beauty and health products are number one for
orders in huge markets like the UK, Germany, and Brazil.
In addition makeup and beauty generates a lot of revenue for Oberlo merchants:
These products rank in the top five for GMV in nine of the ten biggest markets––only Italy doesn’t feature here. To put it short and sweet: This is a niche with
immense drop shipping potential. And now we’re going to look at how you can tap
into that potential with a couple of product recommendations. To begin I have with me this 10-piece gold makeup brush set. The handles on these brushes are
easy to grip while the bristles are soft to the touch and blend powders with ease––just what a customer would expect from a quality makeup brush, which is probably
why this set has an average of 4.7 stars out of 5 from almost 2,000 customer
ratings. Beauty items like this can sell really well, as we see from the order
counts for this particular brush set over the last 30 days and 6 months. But
what those figures don’t tell you is when and why they are selling well.
That’s why we always encourage you to dig a little
deeper when you see a product with interesting product statistics like this.
How can you do that? Google Trends is a fast and simple way of checking online
interests in a certain search term, or in our case a product. It reveals when
interest in that product hits its peak. If we use Google Trends to check in on
makeup brushes we can identify a clear consumer trend. Makeup brush sets our
perennial holiday bestsellers. When interest for a product peaks around
these times, it usually means customers are purchasing these items as gifts. A
makeup brush is a good gift because it’s simple yet useful. Most importantly the
receiver of the brush is less likely to find an objection than they are if they
receive lipstick in a color that they do not normally use. This kind of insight
from Google Trends is invaluable for your marketing efforts. It helps you
identify when in the year you should raise your ad spending. We see a similar
trend for this electric eyelash curler. Google Trends shows us that interest in
this product is pretty steady all year round. The holiday season spikes are less
pronounced than they are for the makeup brush set, but they are nonetheless there.
This electric eyelash curler is a time-saving interpretation of the
conventional eyelash curler––simply switch it on and warm up the safe heated
curling plates and then use the curler to add shape and volume to natural
eyelashes. Costing $10 you’ll need to price this eyelash curler a
little higher to keep your profit margins healthy. And it complements the
makeup brush set which costs roughly $3–$4 to four dollars. Why not sell both
in your beauty and makeup store, using ads to see what sells better? In October
National Retail Federation has forecasted a strong holiday shopping
season in 2018. Retail sales in November and December are expected to grow by
between 4.3% and 4.8%. Now if you want in on that
action then there are tons more products like the brush sets and the eyelash
curler on Oberlo. You just have to rummage around and make sure to use the Oberlo product statistics when you do your research. Alright, if you do decide
to sell makeup and beauty products online, there are a few essential tips
that we recommend you follow. I’m going to leave links to all of these resources
in the description below, but let’s check them out now. These kinds of products are all about helping customers to look and feel good, so your online store should
match that sentiment too. Watch this video we made about five of the best Shopify
stores that sell in the health and beauty niche it’s only five minutes and
fourteen seconds long and it’s full of great
marketing tips and design guidance for creating a beautiful online business. It
also includes a peek into Kim Kardashian’s online store. Once you’ve
seen what the creme de la creme are doing to get sales come back here and
take a look at online store themes made available to Oberlo merchants on
Shopify. We have three themes to recommend that are ideal for creating a
beautiful business online. They are Pop, Handy, and Mr. Parker. They
specialize in different aspects of beauty and makeup ecommerce, for example, the handy theme is optimized for mobile and small screen users. Hit the links
below to see which of them meets your online store needs. There are some
awesome Shopify apps that you can use to attract customers into filling their
carts with your products one of our favorites is perfect for merchants
selling makeup. It gives your customers to chance to quote-unquote “experience
your products in your online store.” The makeup magic mirror allows customers to virtually try on cosmetics before buying. This is an awesome way of increasing
conversions for products like lipstick, eyeshadow, blush, foundation, and many more
it removes a barrier to purchase that online consumers face, allowing them to
try before they buy. I have one last app to recommend before I tell you about a
beauty and makeup product that has great potential for dropshippers. Now here the
Show and Sell team are big fans of social proof measures. And we are fans
for good reason. Over 70% of Americans say they look at product reviews before
making a purchase and it is probably most true in the beauty industry.
Yotpo is a free social proof boosting app that collects reviews, photos, and
question and answers from your customers. It also helps drive high intense traffic
by displaying ratings in organic search results on Google.
That’s a beautiful marketing tool for any merchant to get their hands on. Now
all that’s left is for me to reveal an up and coming product recommendation
that you can import into your store right in time for the holidays. It’s the
perfect item to complement stores that sell makeup brushes.
It’s the silicone makeup brush cleaner. This product is selling like sweet
silicone hotcakes and with the upcoming holidays, sales can be set to rise even
further. If you import it into your makeup and beauty store we suggest using the makeup brush cleaner as a free gift item––at around $1.50 it’s
mega cheap and when the holiday season is over you can upsell this silicone bad
boy to anyone who buys makeup brushes. How do you feel about selling beauty and
makeup products? Would you like to know about influencer marketing for these
products? Ask us! We read all your comments and we’ll get back to you.
thanks for watching this episode, until next time learn often market better and
sell more

21 thoughts on “How to Sell Makeup & Beauty Products Online

  1. Hi guys.. I don't mean to ignore the notification sent just now.. I'm busy to fix my broadband connection.. It always slow in the beginning time I log in

  2. It boggles my mind that no one in this dropshipping industry talks about product liability insurance. No matter what the product, there is risk with every item (especially since most crap comes from China). If a customer has a bad experience regardless of it the claim is legit or not, you are liable and will be bankrupt just paying your legal fees. If you have an LLC you have some protection against your personal assets, but not business. I wish more people spoke about this, as people looking for an easy pay day could potentially ruin your financial life in an instant. Food for thought for all sellers reading this.

  3. Anastasia, I've had that very thought in the back of my mind about all this – I wonder how one would go about protecting the self?

  4. Hello and thank you a lot for this video, I would like to know more about Facebook interests to target for beauty I'm stuck in the same interests: Ulta Beauty, BH Cosmetics, Urban Decay Cosmetics, Sephora…. and they are expensive, the CPM always too high even if I target World Wide. any help is much appreciated.

  5. Heyyy the video was awesome. …but how to marketing product on Facebook ads without getting ban on it …because of FDA issues? ?????

  6. I'd just like to ask would I be able to get a sample from my supplier so that I would be able to change the packaging to suit my theme before it reaches my customers. Also how would I make sure the supplier ships the products to the customer in time.

  7. Do I need FDA approved or other authority body to sell cosmetic from outside USA ? Is there any link information to learn about this ?

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